Friday, October 22, 2010

Google AdSense Certified Ad Networks (CANs) Table - Web Stats

#
1.
Certified Ad Network

Company Name
URL
2.
Google
Page
Rank
3.
Google
SERPs
4.
Alexa
Rank
5.
R
P
Q
1 AccountNow, Inc. http://www.accountnow.com/    4 - -
2
Acxiom
(removed)(returned)
http://www.acxiom.com/
6   
>3M
86K

gone
Ad Marketplace (removed)
http://www.admarketplace.net/ 2
278K
2,600
3
4
Ad Pepper
Adpepper Germany
http://www.adpepper.com/
5
87K
41K


Ad Perium NL http://adperium.nl/



5
Adchemy http://adchemy.com/
5
204K
210K

6 Adconion Media http://www.adconion.com/
7
69K
28K

7 Adconion S.L. http://www.adconion.com/es/index.html - - - -
8 AdConion UK http://www.adconion.com/uk/index.html - - - -
9 AdJug UK http://www.adjug.com/ - - - -
10 AdKnife http://adknife.com/ - - - -
11 Adlantic http://www.adlantic.com/ - - - -
gone
AdMedian (removed)
redirects to
90degreemedia.com
http://www.admedian.com/
redirects to -
http://90degreemedia.com/
0 8K
>1M

12 Adnetik Spain http://www.adnetik.com/ - - - -
13 AdReady http://www.adready.com/ - - - -
14 Adtegrity.com http://www.adtegrity.com/
5
94K
140K

15 Advertise.com http://advertise.com/    4 - -
gone
http://www.aggregateknowledge.com/
6   
29K
307K

16 Alcance Media Group http://www.alcancemg.com/ - - - -
17 Announce Media http://www.announcemedia.com/ 1 62K
106K

18 AOL, Inc. http://www.aol.com/
8
- -
19 AppNexus http://www.appnexus.com/
5
85K
372K

20 Atrinsic http://atrinsic.com/    4
142K
151K

21 AudienceScience, Inc. http://www.audiencescience.com/
7
228K
111K

22 Bid Alpha http://www.alpha-bid.com/ - - - -
23
Bizo (removed)(returned)
http://www.bizo.com/
5
329K
260K

24
Brand.net http://www.brand.net/
6   
80.6M
480K

25
BrightRoll http://www.brightroll.com/    4 28K
150K

26 Burst Media http://www.burstmedia.com/
- - -
27
Chitika http://chitika.com/
5
1.3M
4,400
28 ClickDistrict NL http://www.clickdistrict.com/ 3 11K
224K

29
Collective Media http://www.collective.com/
7
39K
210K

30 Cossette Communications http://www.cossette.com/
6   
38K
252K

31
CPM Advisors, Inc. http://www.cpmadvisors.com/ 3 9K 22K
32
33
34
Criteo Europe
Criteo UK
Criteo US
http://www.criteo.com/ 0
6.1M
8K
35 Cyberplex, Inc http://www.cyberplex.com/
6   
45K
374K

36 Dapper, Inc. http://www.dapper.net/
6   
405K
43K

37 Datran Media http://www.datranmedia.com/
5
35K
172K

38
DataXu (returned)
http://www.dataxu.com/
5
54K
330K

39 Dedicated Media http://www.dedicatedmedia.com/
5
76K
396K

40 Didit http://www.didit.com/ - - - -
41 DKK Agency http://itsdkk.com/index.php - - - -
42 Dotomi http://www.dotomi.com/
6   
- -
43 DQ&A http://www.dqatraffic.com/    4 - -
44 DSNR http://dsnr.com/ 2 48K
>2.4M

45 Echosearch http://www.echosearch.com/ 1 - -
46 Efficient frontier http://www.efrontier.com/
5
550K
92K

47 Epic Advertising https://www.epicadvertising.com/
5
31K
156K

48 Exponential http://www.exponential.com/ - - - -
49
FetchBack http://www.fetchback.com/
7
56K
46K

50 Forbes.com http://www.forbes.com/ - - - -
51 Goodway Group http://www.goodwaygroup.com/    4 4K
>1.9M

52
Google Bidder Testing
secret - no data - - - -
53
Google Display Net: Premium
secret - no data - - - -
gone
Google Testing Network
(removed)
secret
10
>2B
1 -
54 Havas http://havas.com/havas-dyn/en/ - - - -
55 HTTPool http://www.httpool.com/
5
- -
56 Hurra Germany http://www.hurra.com/en/    4 na
91K

57 ID Media http://www.idmediaww.com/ - - - -
58 IDG Tech http://www.idgtechnetwork.com/ - - - -
59
Imagini Europe Ltd.
You tell me - Google can't find it - - - -
60 Infectious Media http://www.infectiousdigital.com/ 3 7K
>2.4M

61 Innovation Interactive http://www.innovationinteractive.com/ 0 - -
62 Interactive Media Sales http://www.interactivemediasales.com/ - - - -
63
InterCLICK http://www.interclick.com/
7
70K 13K
64 Intergi http://www.intergi.com/ - - - -
65 Internet Brands http://www.internetbrands.com/ - - - -
66 Invite media http://www.invitemedia.com/
5
139K
140K

67 iPonWeb http://iponweb.com/ - - - -
gone
Kindsight
(removed)
http://www.kindsight.net/    4 13K
>1M

68 LeadClick http://www.leadclick.com/ - - - -
69 LinkedIn http://www.linkedin.com/ - - - -
70 Lotame Solutions http://www.lotame.com/ - - - -
71
LucidMedia
(removed) (returned)
http://www.lucidmedia.com/
5
98K
250K

40 220-740 260 60 70 70 20
#
1.
Certified Ad Network

Company Name
URL
2.
Google
Page
Rank
3.
Google
SERPs
4.
Alexa
Rank
5.
R
P
Q
73 Maxpoint Interactive http://maxpointinteractive.com/ 0 292
>3M

74 Media Innovation Group http://www.themig.com/mobile/ 2 - -
75
Media6Degrees
(removed)(returned)
http://www.media6degrees.com/
6   
110K
164K

76 MediaMath http://www.mediamath.com/
5
182K
260K

77 Mediaplex http://www.mediaplex.com/
8
- -
78 Mexad http://www.mexad.com/    4 5K
683K

79 Mixpo http://www.mixpo.com/
5
- -
80 Mpire http://www.mpire.com/home.page
5
- -
81 My Media Buyer http://mymediabuyer.com/ - - - -
82 MyThingsMedia UK http://www.mythings.com/ - - - -
83 NetSeer, Inc. http://www.netseer.com/    4 37K
370K

84 Next Performance http://www.nextperformance.com/fr-fr/ - - - -
85 Next Premium http://www.nextpremiumclub.com/ - - - -
86 Next Step Media Online http://www.ns-media.com/ - - - -
87 NextAction http://nextaction.datalogix.com/ 0
>5M
660K

88 Omnicom Media Group NL http://www.omnicommediagroup.com/ - - - -
89
Omnicom Trading Desk
You tell me - Google can't find it - - - -
90 OpenX Technologies http://www.openx.org/
8
- -
91
OpinMind http://opinmind.com/
5
49K
>1M

92 OwnerIQ, Inc. http://www.owneriq.com/ 3
278K
610K

93 Pennyweb, Inc.
(Ybrant) redirects to
AdDynamix
http://pennyweb.com
redirects to
http://www.addynamix.com/
6   
- -
94 People Media, Inc. http://www.peoplemedia.com/
5
- -
95 Performance Advertising http://performanceadvertising.com/ - - - -
96 Permuto, Inc. http://www.permuto.com/ - - - -
97 Pinnacle Dream Media http://www.pinnacledream.com/ 3 - -
98 Pulse 360 http://pulse360.com/    4
119K
3K
99
Quantcast Corporation
(removed) (returned)
http://www.quantcast.com/
6   
1.5B
1,200
100
QuinStreet. Inc. http://www.quinstreet.com/
6   
117K
35K

101 Radius Marketing http://www.radiusmarketing.com/ 1 - -
102 Red Aril, Inc. http://www.redaril.com/ 3 - -
103 Redux Media, Inc. http://www.reduxmedia.com/
6   
- -
104 Reply.com http://www.reply.com/
5
na 12K
105 ReTargeter http://www.retargeter.com/ 1 14K
632K

106
Return Media BV
You tell me - Google can't find it - - - -
107 RichRelevance, Inc. http://www.richrelevance.com/
6   
- -
108 Rocket Fuel, Inc. http://rocketfuelinc.com/
5
68K
160K

109 Schnaeppchemjagd GmbH http://www.schnaeppchenjagd.de/ - - - -
110
Semantic Sugar, Inc. http://semanticsugar.net/ 0 6K
>15M

111 ShareThis, Inc. http://sharethis.com/
7
- -
112 Simplifi Holdings Inc. http://www.simpli.fi/ - - - -
113 SinnerSchrader Gmbh http://www.sinnerschrader.de/ - - - -
114 SoMR Networks http://www.somrnetworks.com/ - - - -
115 Sooth Software
(AdBuyer.com)
"Sooth Software" has NO website.
http://adbuyer.com/
5
- -
116
117
118
119
SpecificMedia (returned)
Specific Media France
Specific Media Germany
Specific Media UK
http://www.specificmedia.com/
http://www.specificmedia.fr/
http://www.specificmedia.de/
http://www.specificmedia.co.uk/
7
44K
30K

120 Spongecell http://spongecell.com/
6   
- -
121 Struq Limited http://www.struq.com/ - - - -
122 Techconnect B.V. http://www.techconnect.nl/ - - - -
123
TellApart
(removed)(returned)
http://tellapart.com/ 0
214K
>3.9M

124
Teracent Corp http://www.teracent.com/
5
234K
490K

125 The Exchange Lab http://www.theexchangelab.com/ 0 25K
>2M

126
Traffic Marketplace http://www.trafficmarketplace.com/
7
15K
99K

127 Tribal Fusion UK http://www.tribalfusion.com/ - - - -
128 Triggit http://www.triggit.com/    4 20K
175K

129 TubeMogul http://www.tubemogul.com/ - - - -
130
Turn http://www.turn.com/
7
na
48K

131 Underdog Media http://www.underdogmedia.com/ - - - -
132 UpValue GmbH http://www.up-value.de/ - - - -
133 ValueClick, Inc. http://www.valueclick.com/
6   
>1M
30K

134 ValueClick International http://www.valueclick.com/ - - - -
135 VCCP Digital Ltd http://www.vccp.com/ - - - -
136 Veremedia http://www.veremedia.com/ - - - -
137 Veruta http://www.veruta.com/ - - - -
138 VivaKi http://www.vivaki.com/
5
78K
530K

139 WinBuyer Ltd http://www.winbuyer.com/ - - - -
140 WPromote http://www.wpromote.com/ - - - -
141
X+1 http://www.xplusone.com/
7
na
360K

142 Xtend Global Media LTD http://www.xtendmedia.com/ 3 - -
143 Zillow http://www.zillow.com/ - - - -
-
This web site http://www.vaughns-1-pagers.com/    4 2K 25K

Company Name
1
URL
PR
2
G.SERP
3
Alexa
4
5
40 220-740 260 60 70 70 20
Notes:
1. Under "Company Name", the company names are shown.
2. Under "Page Rank", all the 7s are lacking in the other parameters. Just how valid is "7"? For instance, there is NO WAY that Adconion should have a PR of 7, with only 30 incoming links.
3. Under "Google SERPs", Turn and X+1 are not applicable, because the results are FAR from unique.
Under "Google SERPs", all "two word" companies are enclosed in quotation marks, to produce only unique results.
Under "Google SERPs", all results less than 100K are shown in RED.
4. Under "Alexa Rank", all results higher than 200K are shown in RED.
5. RPQ = Relative Perceived Quality (guess by me) What is YOUR perception?
Columns 2, 3, 4, and 5 have not been updated, because it is too much work, and nobody cares.
I have other things to do. The Yahoo data was deleted for the same reason.
My basic premise is that the BEST 3rd party companies will have -
- High Google SERPs, a low Alexa number, and a high Google Page Rank.
- Many pages and many incoming links.
40 200-840 260 60 70 70 70 70 70 70 20

TYPE of ADS SERVED
From Google AdSense Advisor - "One quick clarification: this launch only impacts image-ad-enabled ad units. To reap the benefits, you do need to have image ads enabled for your inventory."
In addition, as far as I can determine, these are ALL CPM and CPA ads.

If you hate any screen movement (like I do), it is necessary to block ALL Image Ads, since you cannot specify "Static Image Ads Only". It is either all or nothing. That
decides it for me.

WEIRD DATA
-
What do you think? Who are these people?
Most of these companies seem like startups, which means they haven't proven themselves yet.
Some of them seem to be filled with marketing hyperbole - lots and lots of marketing words, but little else.

In addition, some of these results look really "whacked".
For instance, how on earth do you get a PR of 7, when your Alexa rank is 360K (X+1)?
And, how on earth do you get an Alexa rank of 2,600, when your Google PR is only 2 (Ad Marketplace)?
Note that there is no correlation between Page Rank and Incoming Links.
You must read between the lines, to figure out where the inconsistency lies. Something isn't right!

There have been several other "CANs", that have been retired, and then reactivated -
Acxiom (activated, dropped, reactivated)
DataXu
(activated, dropped, reactivated)
Invite Media
(activated, dropped, reactivated)
Specific Media
(activated, dropped, reactivated)
I wonder if they failed the "Conditions" test, or failed to be suitable in some other way.


MY THEORY (not original) -
Since many of the ads served by these 3rd parties, are ads which used to be served directly by AdWords, there is no way the publisher is going to make more money in this new scheme, since the 3rd parties will be taking their cut, and pocketing a sizable chunk of the bid money. If an advertiser is in good standing with AdSense, wouldn't they go directly to AdSense? Adding a middleman would only increase their costs, and reduce their control.

In addition, it has been suggested that advertisers previously rejected by AdWords, can now use the 3rd party ads to "sneak back into the game", perhaps at the publisher's expense. Especially if they were banned for bad landing pages. The greatest fear of publishers, is that the ads served will simply not measure up to the quality of AdWords ads.

One knowledgable poster on a Google forum stated that MOST of the CAN ads are CPA. I find this strange, since Google retired their own CPA program. Do they think that 3rd party CPA ads will work better? It's hard to see why they would.


CONCLUSION -
EARLY Adapters - Go for it! Give us some feedback.
LATE Adapters - I have blocked them all, until I read some positive reports. Not all launches have succeeded. Once again, the early adapter is a guinea pig. I am reluctant to commit to speculative, possibly costly experiments.


DISCUSSION -
WMW - Google Certified Ad Networks - How Many Are There?
WMW -
Blocking Certified Ad Networks to Improve CTR
Google -
Supported Third Party Vendors on the Google Content Network - Although this list from Google lists 90 3rd party vendors, only 1 of the "Google Certified Ad Networks" is on this list - Teracent. I don't understand this.
---> Google AdWords offers a list of 90 "Third Party Vendors", but
---> Google AdSense does NOT offer a list of "Certified Ad Networks" (perhaps because it is growing so fast).

Source 1 - http://www.cpmadvisors.com/2009/10/13/cpmatic-now-approved-to-serve-into-google-content-network/


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